Every website would like to be ranked number one in Google. However competition grows every year. Over the last decade internet marketers have battled with search giant. Whether it was using bots to build links with a huge number of sites at the press of a button, link wheels or keyword stuffing , they used all sorts of strategies for outwitting Google’s carefully calculated algorithm.
However , lately the Big G has made great advances in not only beating these techniques but also penalizing internet marketers that have used them. Google’s Penguin and Panda updates may have cuddly names. But the destruction they have unleashed onto the rankings, and earnings, of thousands of affiliate web sites have led to many giving up the battle altogether.
A lot of SEO marketers stubbornly continue to use the same old tactics to infest websites with links to their sites. But they wont be able to for much longer. Ultimately, it’s only a matter of time before Google wins the war, and online marketers bow their heads in subservience to the new rules of SEO.
how seo now works
Google would prefer you not to use any SEO tactics at all. Should you go over the top in your backlinking building tactics you can look forward to getting a ‘Google slap’ in the next algorithm update. Instead, looking natural is the name of the game. How can this be done? Through ethical ‘white hat’ SEO.
These are the new pillars of SEO:
Aim For A Wider Range Of Keywords – Not long ago the main SEO advice was to use keywords in your ‘anchor text. Predictably, this tactic became totally overused and abused to the point where it has backfired for many internet marketers. Nowadays, you need to have a assortment of anchor text to reflect the many ways in which people enter links to sites. Rather than just having ‘snow blower’ as your link in every syndicated article and blog post, you should have terms like ‘visit our snow plough website’, ‘we sell the best snow ploughs‘ and more varied links .
Bounce Rate – Much like a rubber ball bouncing against a wall, this is the amount of visitors who leave your website without checking out other pages. This is now a key indicator of your website’s value and relevancy. So to boost your rankings, you’ll need high quality content that answers people’s questions, keeps them engaged and keeps them hanging around for longer. This means investing in high quality content.
Social Media Links- Social media is playing a growing role in SEO. So Likes, Tweets and other social media indicators are being used in Google’s algorithm. How do you get all these social signals? That’s right, through employing a copywriter to write great content for you. In fact, you can now get as much traffic from social media sites as you can the search engines. This means high value content can double your traffic, and one day Facebook and Twitter’s influence may grow to the level where you dont even have to worry about SEO.
Guest Posting – Getting backlinks on relevant sites with ‘authority’ has always been SEO gold. The only problem is that now everyone wants to contribute to the most popular blogs. They will be less than impressed if you send them rehashed content, reheated and handed over as original thought. If you want your articles to be accepted and to drive traffic, along with a backlink, you need to provide articles that challenges their reader’s preconceptions or has something new to say. Providing this content takes research and time to assemble such unique, original guest articles.
Google Author Link – Google might still be lagging behind its rivals, but ignore Google at your peril. If you havent already, you need to start adding members to your Google Circles because it gives Google a clear signal people are interested in what you have to say. Consequently, adding the Google authorship tag to your website lets Google know that you can be trusted to deliver excellent content which keeps people engaged and that you deserve a high ranking in its search results.
So the message is clear. To gain higher search engine rankings you need to get talking to SEO copywriters and/or content producers. The added bonus is that along with higher search engine rankings, you’ll be developing your brand as a thought leader and an expert . This of course means that higher conversions and more sales on your website will follow .