Recovering from a visit from Panda and Penguin, and building ‘link building assets’ to ward them off in the future

Last year, I received an early Christmas gift from Google. Instead of a card or a PPC voucher, I got repeated ‘Google slaps’ that sent me tumbling down to the wastelands of page three. I’m not alone in experiencing such a bruising encounter.

SEO forums are rife with distraught businesses that have seen their rankings plummet after a visit from Google’s cuddly sounding updates.

How to recover from Google Penguin and Panda

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